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INSIGHT and Publication
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Philip Kotler's article column
Tiger Cao：The AI² Model for B2B Brand Building
Tiger Cao：Shaping the B2B Brand, the Key to Success.
The Core Value: ‘Profitably’ Meeting Customer Needs
Publications
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Marketing Management, Global Edition 16th Edition
Marketing 6.0: The Future Is Immersive
Marketing 5.0: Technology for Humanity
Redefining Retail: 10 Guiding Principles for a Post-Digital World 1st Edition
