JONHON
KMG helped design a comprehensive B2B marketing management system at the corporate level and provided practical consulting advice on the alignment of its sales model and supply chain, leading to a significant improvement in the business of China Avionics Systems Co., Ltd. (CASC OED).
China Avionics Systems Co., Ltd. primarily serves major telecommunications equipment manufacturers and is among the top three domestic suppliers of critical components. In 2011, KMG assisted CASC OED in redesigning and optimizing its overall B2B marketing and sales systems. Key components of this collaboration included:
l Redefining customer segments and establishing a customer segmentation model.
l Developing new value propositions and deliverables for the redefined customer segments.
l Optimizing marketing workflows and supporting tools.
l Optimizing sales workflows and sales tools.
l Integrating marketing and sales into a unified process.
l Optimizing and supplementing new marketing and sales key performance indicators (KPIs).
