Automobile Industry

Michelin

Cotler Consulting Group (KMG), serving as the strategic consulting partner for Michelin for over 30 years, was involved in designing the management strategy for Michelin's brand acquisition project.

YUTONG

After the successful implementation of the international market marketing strategy, international market channel management design, and marketing organization transformation, Yutong quickly became the leader in the Chinese bus market, significantly pulling ahead of the second-place competitor and substantially increasing its market share in the international market.

SANY

KMG assisted Sany Group in developing the "Dual Marketing Department" framework and the "Marketing Core Competency Model" to systematically measure marketing capabilities and conditions.

TOYOTA

KMG assisted Toyota Motor Corporation in conducting a marketing audit and optimizing its dealer management system in the Asia and Middle East regions. The collaboration involved establishing a systematic dealer marketing performance improvement dashboard.

Automobile Industry