SANY
KMG assisted Sany Group in developing the "Dual Marketing Department" framework and the "Marketing Core Competency Model" to systematically measure marketing capabilities and conditions.
In 2010, following innovative discussions with Dr. Philip Kotler, KMG helped Sany Group establish the "Dual Marketing Department" framework and the "Marketing Core Competency Model," which involved structuring and setting qualitative and quantitative standards for 32 core marketing tasks and indicators across various marketing positions in the group and business units. This model significantly enhanced Sany's control over the marketing process and facilitated data-driven decision-making. It provided substantial assistance in improving Sany Group's governance and marketing management capabilities.
