Consumer Goods Industry-Kotler Digital Marketing PTE

Consumer Goods Industry

GIS

KMG assisted GIS in marketing audits, strategic marketing planning, and strategies for entering international markets. The collaboration included the development of an "Return on Investment (ROI) Model" used for pricing decisions and as a basis for product and service improvements. This model gained widespread adoption in global markets.

SINOGRAIN

KMG assisted Sinograin in formulating new product strategies for small-packaged and medium-packaged edible oils within its edible oil business. The collaboration resulted in the successful launch of the "Golden Ding" edible oil, which received significant acclaim in the market.

CHINAATEX

KMG assisted Chinatex( one of China's top three edible oil companies) in formulating strategic choices and business development plans for the edible oil sector. KMG provided consulting advice across various areas, including investment, market strategy, and operations.

SNOW BEER

KMG was commissioned by China Resources Snow Breweries to conduct a study on the opportunities and strategies for establishing a nationwide brand for "Snow" beer in the Chinese market.