Consumer Goods Industry

KMG assisted Chinatex( one of China's top three edible oil companies) in formulating strategic choices and business development plans for the edible oil sector. KMG provided consulting advice across various areas, including investment, market strategy, and operations.

In 2012, KMG successfully won the bid for Chinatex’s nationwide brand strategic planning project for edible oils. KMG conducted detailed market research and feasibility analysis for Chinatex’s small-packaged edible oil market opportunities. The project ultimately defined the product selection direction, industrial path, and investment focus for Chinatex’s in the small-packaged edible oil segment. The initiative received high acclaim from the Chairman and CEO of Chinatex’s