DRAGONPASS
Kotler Marketing Group (KMG) optimized the business model design and development strategy, creating a new strategic plan for Dragon Pass.
DragonPass is the leading brand in China's airport VIP services, encompassing services such as airport VIP lounge operations and car rental. KMG assisted DragonPass in formulating an optimized business model and development strategy for "DragonPass," focusing on serving high-end business travelers. This involved redesigning and integrating its existing business units, planning for future business models, providing training for the sales team, and redesigning the company's database. Following the implementation of the strategic plan, DragonPass achieved a remarkable annual performance growth of 1000%, and KMG became their long-term strategic consulting partner.
Dragonpass enlisted the KMG for a strategic consulting project aimed at restructuring its business model and marketing strategy. As a result, they experienced remarkable growth, expanding from zero to 32 million users over a span of 10 years. Their sales revenue increased tenfold, and their services reached customers and businesses in more than 17 countries and regions. Dragonpass successfully transformed from a business opportunity into a truly global company.
