Philip Kotler, known as the father of modern marketing, defines marketing strategy as the comprehensive principles a business unit aims to use in order to achieve various marketing objectives within its target market. A marketing strategy consists of three main components: target market strategy, marketing mix, and marketing execution and optimization.
Following the strategic insights of Philip Kotler, KMG is dedicated to helping enterprises envision and plan their overall marketing strategy and action plan. Our goal is to enhance the efficiency and effectiveness of marketing resource utilization to achieve profit growth through a customer-centric marketing strategy.
Successful marketing aligns with the corporate strategy through unified planning focused on customer value. This includes selecting, creating, communicating, and delivering customer value while relying on market insights to understand customer desires and competition.
Effective marketing covers essential areas such as product marketing, branding, communication, pricing, distribution, consumer engagement, and digital marketing.
Growth strategy
Strategic marketing planning
Branding strategy and management
Product marketing and brand marking alignment
Optimization and design of distribution channel strategy
International market entry strategy and action plan
Marketing capabilities assessment and improvement plan
Marketing and sales organization design
Marketing training and seminar for executives.
