BAOSTEEL
Kotler Marketing Group (KMG) has been collaborating with Baosteel Group since 2011, with Philip Kotler personally conducting B2B brand and marketing management training for Baosteel's decision-makers. Following the training, the KMG team, alongside Baosteel's management, focused on "Corporate Brand" and "Brand Management" as core research areas for a 4-month period, receiving high recognition from Baosteel's CEO.