MARKPLUS CONFERENCE 2025
Kotler Brands Going Global Green Book -1Program 1
Marketing strategy for CEO & CMO
Program 1 is positioned as "the most systematic and authoritative executive course for marketing strategy", this course helps CEOs and CMOs, as well as other senior executives in the company, establish the top-level marketing strategy and management structure, driving the enterprise to transform into a "market-driven" organization, solve the market growth strategy problems faced by CEOs, and truly build "strategies that can be directly valued" through "marketing strategy". This course is based on Philip Kotler's systematic framework, combined with KMG’s 15 years of experience in the Chinese market. It is presented by Dr. Cao Hu, CEO of Kotler China.
Program 2
Brand strategy: Positoning, social media and bigdata
Program 2 is positioned as "the premier course on brand strategy in the digital era," it covers the three core elements of brand strategy: positioning, social media, and big data. Drawing on over a decade of consulting and executive experience, the course delves from surface observations to the essence, providing incisive insights. Starting with a strategic approach, it extends to the latest practical applications of social media and big data in brand strategy, effectively advancing beyond competitors. Participants can simulate their own businesses based on the lecturer's thinking and a comprehensive methodology. Going deeper, they can derive solutions aligned with their own understanding. The course is presented by Dr. Wang Sai, Partner at Kotler China.
Program 3
Brand strategy for B2B business in digital era
Program 3 is Positioned as "the systematic course for B2B enterprise brand strategy in the digital age", this course helps B2B enterprises establish a competitive advantage through brand work , soberly and confidently ride the digital wave. Combining the brand establishment and activities of B2B enterprises with their own industry characteristics, this course systematically introduces how B2B enterprises can carry out brand establishment work systematically, deeply integrates the technical characteristics of the digital age with B2B enterprise brand establishment activities, and demonstrates how enterprises can implement the action framework and specific steps of brand work in the digital age. This course is presented by Mr. Qiao Lin, Partner of Kotler China.
Program 4
Brandingstrategy for Corporate level
Program 4 is positioned as "addressing CEO-level brand strategy and management issues," this course differs from typical business brand strategies. The core elements of company branding focus on refining and designing brand positioning, core values, and brand architecture, aiming to maximize brand assets for financial gains. The course assists executives in navigating various aspects of brand work, covering brand creation, organization, and management. It is suitable for diverse companies and corporate groups seeking brand development. The course instructor, Mr. Qiao Lin, combines his frontline consulting experience with KMG's global and China-specific expertise gained over the past decade, servicing brands such as Baosteel, Sinograin, COFCO, and China Merchants Group.
At the end of 1999, the Kotler Consulting Group entered China, initiating the provision of various marketing/sales consulting and training services to medium and large-sized Chinese enterprises, as well as foreign-funded enterprises in China. To date, the group has offered consulting services in industrial development strategy, strategic marketing management, international investment promotion strategy, etc., to government agencies and national industrial development zones in dozens of cities across China. Additionally, it has provided strategic consulting/training services for enterprise strategy, marketing strategy, and performance improvement to nearly 500 Chinese companies spanning various industries.
KMG has provided marketing training and consulting services to numerous companies in China：
