Prof. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing."
Prof. Kotler is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing. In addition, Dr. Kotler has published more than one hundred articles in leading journals, including the Harvard Business Review, Sloan Management Review, Business Horizons, California Management Review, and the Journal of Marketing.
Prof. Kotler participates in Kotler Marketing Group client projects and has consulted to many major U.S. and foreign companies - including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola Xiaohongshu, OPPO- in the areas of marketing strategy and planning, marketing organization, and international marketing.
Mr. Cao Hu is a global partner at Kotler Marketing Group, where he serves as the CEO of China and Singapore and as a director of the China Association of Friendship Contact. He holds degrees in biology, chemistry, MBA, and consumer behaviour.
His professional expertise lies in the areas of strategic marketing, growth strategy, digital transformation, branding strategy & management, and international marketing.
He has worked with numerous clients on various projects, some of which include:
Marketing Strategy and Management Projects:
Mengniu, OPPO, Huawei, Linglong Tire, RED, TCL Group, Baosteel Group, AVIC International, Foton Motor, Yutong Bus, SANY Group, Sinograin, Bank of China, P&W, General Motors China, Sinochem China, China Merchants Group, Chinatex, Skyworth Group, Ping An Property Insurance, Great Wall Property, CR Snow beer(China) Co., Ltd., Emerson Network Power Co., Ltd.
Urban Development and Industrial Park Projects:
l China Aviation Kotler (Xiamen) International Bioinformatics Science City: Development strategy consultation and international resource introduction.
l Nanjing Qinhuai River Comprehensive Development and Transformation: Strategic consultation and international investment cooperation.
l Tianjin Haihe Comprehensive Development and Transformation: Strategic consultation and international investment cooperation.
l National (Yanliang) Aerospace Technology Industry Base: Marketing strategy and international cooperation consultation.
l China Merchants Group Zhangzhou Development Zone Transformation and Upgrade Strategy.
l China (Sichuan) Rose Valley Comprehensive Development Strategy.
l Zhengzhou International Medical City Development Strategy.
Dr. Joe Monroe works as the Consulting Director and Managing Partner at Kotler Marketing Group. He specializes in marketing planning, marketing strategy, and market research. Dr. Monroe has provided consulting services to various leading companies in different industries, such as consumer electronics, aviation, consumer packaging materials, financial services, paper and forestry, automotive, household appliances, and tourism. Some of his recent clients include Ping An Insurance Group, TCL Group (China), Skyworth Group (China), Tsinghua Sourced Bio-Pharmaceuticals (China), Tsinghua University Shenzhen Research Institute, and Scandinavian Airlines. Grupo Industrial Saltillo (Mexico), Stockholm Information Services, Michelin, Mavesa (Venezuela), Northwest Mutual Fund, and Champion International Corporation.
Mr. Qiao Lin is a Consulting Director and Managing Partner at Kotler Marketing Group China. He has an MBA degree from the University of Wageningen in the Netherlands and over 15 years of experience in market research and strategic consulting. His consulting expertise includes marketing strategy and management, branding strategy and marketing digital transformation.
Some of his recent cases include marketing strategy for Ping An Group, marketing strategy planning for the Personal Finance Department of China Construction Bank, growth strategy for Dragon Pass travel service, corporate strategic planning for Jiangsu Ruihua Group, corporate culture strategy for ChangAn Group, after-market service strategy for Yutong Heavy-duty company, branding strategy or Baosteel Group.
Mr. Wang Sai is a Managing Partner at Kotler Marketing Group China, where he works as a growth strategy consultant and CEO advisor. He is also a well-known author, having written the bestselling management book "Five Lines of Growth."
Over the past fifteen years, Mr. Wang has served as a consultant to numerous top Chinese entrepreneurs and CEOs, providing them with expert advice on growth strategy. His concepts, such as "Five Lines of Growth," "Growth Structure," and "Growth Map," have had a significant impact on the industry.
Mr. Wang is currently an expert advisor to Haier Group's Strategy and Investment Committee, a market strategy advisor to PICC Group, an advisor to ByteDance, and the director of the Growth Lab at Tsinghua University's Business Model Research Center.
As a consultant specialising in digital market growth strategy, Mr. Wang provides in-depth market strategy decision-making services to Global 500 companies, including but not limited to Mengniu, OPPO, Baidu, Haier, Xiaomi, Procter & Gamble, Pfizer, AVIC International, SANY Group, Poly, Baosteel, Huawei, China Merchants Group, and Yiling Pharmaceutical.
Mr. Yao Mumin is a renowned figure in the Chinese real estate industry. He is currently the Chief Advisor and Managing Partner of the Global Innovation Industry Department at Kotler Marketing Group China.
Mr. Yao co-founded Vanke Real Estate with Mr. Wang Shi and also served as the general manager of Vanke Real Estate. Later, he held several key positions in various companies, including CITIC Real Estate, Pearl River Real Estate, and Jiazhaoye Real Estate.
In 2011, Mr. Yao joined Kotler China, where he was responsible for consulting projects and research in urban development strategy department. Some of the projects he has been involved in include the comprehensive development of Block D11 at the Shanghai World Expo, the strategic development of the West Sea Health Resort in Lushan, Jiangxi, and the transformation and development strategy of the Zhangzhou port city of China Merchants Group.