INTRODUCTION TO KMG
Transform your business from an opportunistic approach to a strategic growth model with the assistance of a global strategic marketing consulting firm.
Kotler Marketing Group is an international consulting firm specializing in marketing, headquartered in Washington, D.C. Our philosophy is grounded in the work of Philip Kotler, our principal associate, and the world’s leading strategic marketer. We serve clients across various industries using cutting-edge methodologies and a remarkable team of consultant specialists, including business and academic leaders.
We have served clients worldwide, including 300+ "Fortune 500" companies and 200+ innovative enterprises from 16 different industries for the past 40 years.
Our firm is a respected leader in strategic and tactical marketing. Our mission is to help clients achieve profitable growth by enhancing their marketing strategy, practices, processes, organization, and learning.
Kotler Marketing Group specializes in five key areas: consumer marketing, business-to-business marketing, international marketing, digital marketing, and strategic marketing workshops and training. In each of these areas, we provide personalized service, utilizing our extensive marketing experience to create tailored solutions that address the unique needs of our clients.
Kotler Marketing Group (Singapore) serves clients globally, focusing on assisting Chinese and ASEAN enterprises in their expansion into international markets. By leveraging international talent, strategic planning capabilities, and resource integration, KMG facilitates the transfer of technology, brands, skilled personnel, and capital worldwide to Asia. The professional consultants at KMG possess extensive international experience and deep insights into Asian markets, enabling them to help clients achieve remarkable business success.
KMG SERVICE
BRAND STRATEGY
KMG's brand consulting approach is inspired by Kevin Keller's CBBE (Customer-based brand equity) model. We offer a brand service to CEOs and CMOs to create a competitive position, unique benefits, and premium value in the market and the hearts of consumers. Our team conducts thorough market and consumer research to identify the factors contributing to the success and risks involved in building brand value. Based on this analysis, we develop a brand strategy and operational plan, initiate brand execution, and synergise marketing activities to enhance the brand impact and ultimately increase brand equity.
MARKETING STRATEGY
KMG follows Philip Kotler's strategic marketing theory, which helps firms create a plan for the marketing development of a specific market over a certain period. This approach aims to increase the efficiency of utilising marketing resources and maximise the firms' overall resources. Moreover, it ensures that the overall strategy implementation is crucial in achieving a marketing-centric development strategy that increases client profits.
GROWTH STRATEGY
Developing a growth strategy is a fundamental part of a corporation's overall strategy and must be carefully considered. This strategy provides insight into how firms can identify new paths for growth that exceed the industry growth rate, resulting in a better ability to expand their business. KMG's strategy consulting services focus on growth strategy as a core component. We help firms overcome strategic bottlenecks through a globalized vision and a customer-centric marketing approach, drawing on our consulting experience.
DIGITAL MARKETING
Many CEOs and CMOs talk about digitalization marketing and AIGC, yet they lack the digital transformation strategy at the executive level. Our mission is to help clients solve these problems. We achieve this through our methodology, which utilizes the Kotler-4R framework. This methodology combines a strategic marketing plan with marketing technology, helping CEOs and CMOs transition from traditional marketing to digital marketing. From strategic initiative to implementation, the Kotler-4R framework provides firms with comprehensive solutions to their digital marketing needs.
Shenzhen Creality 3D Technology Co., Ltd. is a leading global brand in consumer-grade 3D printers. As a national high-tech enterprise, the company is dedicated to the research, development, and production of 3D printers. Their product range includes both FDM (Fused Deposition Modeling) and resin-based 3D printing technologies. With over 160 authorized patents covering consumer-grade, industrial-grade, and educational-grade 3D printers, Shenzhen Creality 3D Technology Co., Ltd. is at the forefront of the industry in China.
Dragonpass enlisted the KMG for a strategic consulting project aimed at restructuring its business model and marketing strategy. As a result, they experienced remarkable growth, expanding from zero to 32 million users over a span of 10 years. Their sales revenue increased tenfold, and their services reached customers and businesses in more than 17 countries and regions. Dragonpass successfully transformed from a business opportunity into a truly global company.
KMG was commissioned by China Resources Snow Breweries to conduct a study on the opportunities and strategies for establishing a nationwide brand for "Snow" beer in the Chinese market. We collaborated with the China Resources Snow Breweries team to comprehensively research consumer behavior, brand awareness, channel preferences, value appeals, and value positioning nationwide. They proposed specific strategies and recommendations to create a new generation "national brand" targeting the younger demographic. "Enjoying adventure" became the core value proposition for Snow Beer's nationwide brand campaign. As of 2019, China Resources Beer has become the world's largest beer company. This project is considered a classic in KMG strategy for the Chinese consumer goods market.
KMG partnered with the management of Baosteel for a four-month consulting project focused on "Company Brand Building and Brand Management System." During this time, they collaborated to redefine and enhance Baosteel Group's brand positioning, brand architecture, and brand management system.
KMG developed a marketing strategy for Ping An Group, focusing on "financial products cross-selling," internally referred to as "Zongtuo." This initiative marked the first exploration of cross-selling marketing within a financial group in the Greater China market. It received recognition from Ping An Group and was implemented nationwide. This strategic transformation became a crucial driver for the rapid development of Ping An Group.
KMG, as a long-term consultant, provided brand management insights for Haier Group's ecological strategy, addressing the brand asset management of Haier Small Micro after the ecological transformation. They are pioneers in the practice of ecological brand management.
KMG and the Xiaohongshu team have been developing a marketing strategic framework based on Kotler's H2H marketing theory. This framework, titled “Influencer Marketing Strategy in Xiaohongshu,” provides systematic methodologies and tools for marketers utilizing Xiaohongshu as a marketing platform.
KMG assisted Huawei in developing customer insights, market segmentation strategies, and various methods and tools within the MTL process of the ICT Business Unit (BU). Additionally, KMG provided systematic training for Huawei's Chief Marketing Officer (CMO) and core marketing team, which has now become a mandatory course for the marketing management of Huawei's ICT BU.
KMG helped OPPO identify its target customers and develop a comprehensive brand strategy. This included creating the brand vision, mission, and values, as well as defining the brand’s core value, positioning, style, and slogan. Additionally, KMG collaborated with the OPPO team to formulate an implementation plan for the brand strategy.
KMG developed a successful category growth strategy for Mengniu's ambient milk division and developed specific marketing program for Mengniu, including market insights, new product marketing, brand management and content marketing
Typical Global and Chinese Clients
-
Professor Kotler spent five years completing a monumental work --《Marketing Management》which has had a profound impact on the world for 50 years and is recognized globally as the "Marketing Bible."
From 1962 to 1967 -
In the 1970s, Philip Kotler worked as an advisor for several famous companies such as IBM, General Electric, and Ford Motor Company. At the same time, Milton Kotler joined a think tank in Washington DC, conducting research in the areas of competitive strategy and political science. The Kotler brothers worked together on consulting projects for numerous well-known organizations.
In 1970 -
Milton Kotler established Kotler Marketing Group in DC, USA, in 1981, and Philip Kotler joined as the chief consultant. This marked the start of their journey to become one of the most renowned top-tier business think tanks and strategic marketing consulting firms across the globe.
In 1981 -
In response to an invitation from China's former Minister of Culture, Sun Jiazheng, Mr. Milton Kotler made his first visit to China. Following this, the Kotler Marketing Group officially established its presence in China, with its headquarters located in Shenzhen and branch offices in Beijing and Shanghai.In 2022, Kotler China established the Kotler Digital Marketing practice in Singapore, with a focus on providing digital marketing transformation services to Singaporean companies looking to enter the Chinese market. Additionally, they offer strategic planning and implementation services to Chinese companies looking to expand globally.
Since 1999
International strategic marketing planning and execution advisory
Market research and insight
Strategic and tactic planning
Business resource and partnership
Marketing organization and talents development
Kotler Growth Lab（Singapore）
New brand incubation and acceleration
Corporate Training
EDP and Seminar
Summit and Event
