Introduction

KMG's brand consulting approach is inspired by Kevin Keller's CBBE (Customer-based brand equity) model. We offer a brand service to CEOs and CMOs to create a competitive position, unique benefits, and premium value in the market and the hearts of consumers. Our team conducts thorough market and consumer research to identify the factors contributing to the success and risks involved in building brand value. Based on this analysis, we develop a brand strategy and operational plan, initiate brand execution, and synergise marketing activities to enhance the brand impact and ultimately increase brand equity.

KMG follows Philip Kotler's strategic marketing theory, which helps firms create a plan for the marketing development of a specific market over a certain period. This approach aims to increase the efficiency of utilising marketing resources and maximise the firms' overall resources. Moreover, it ensures that the overall strategy implementation is crucial in achieving a marketing-centric development strategy that increases client profits.

Developing a growth strategy is a fundamental part of a corporation's overall strategy and must be carefully considered. This strategy provides insight into how firms can identify new paths for growth that exceed the industry growth rate, resulting in a better ability to expand their business. KMG's strategy consulting services focus on growth strategy as a core component. We help firms overcome strategic bottlenecks through a globalized vision and a customer-centric marketing approach, drawing on our consulting experience.

Many CEOs and CMOs talk about digitalization marketing and AIGC, yet they lack the digital transformation strategy at the executive level. Our mission is to help clients solve these problems. We achieve this through our methodology, which utilizes the Kotler-4R framework. This methodology combines a strategic marketing plan with marketing technology, helping CEOs and CMOs transition from traditional marketing to digital marketing. From strategic initiative to implementation, the Kotler-4R framework provides firms with comprehensive solutions to their digital marketing needs.