INSIGHT and Publication

Prof. Philip Kotler

Prof. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing."

1.  arketing 4.0: When Online Meets Offline, Style Meets Substance, and Machine-to-Machine Meets Human-to-Human

2.     Will the 4th Industrial Revolution Kill Store-Based Retailing?

3.     Welcome to the Age of Demarketing

4.     Criticisms and Contributions of Marketing

5.     The Relationship between Marketing and Capitalism

6.     The Executive Guide to Marketing Effectiveness

7.     Branding: From Purpose to Beneficence

8.     Optimizing Marketing: The Ideas-To-Demand Chain

9.     Stand for Something: Brand Activism at Nike”

10.  “The Regressive Brand: The Dark Side of Brand Activism”

11.  “Don’t Be Evil: When Employees Stand Up to Save the Brand”

12.  “Risking the Brand: When Companies Value Profits Before People”

13.  “Brandshaming: The Kids vs. The NRA”

14.  “The Social Purpose of Business: Brand Activism as a CEO Imperative”

15.  “The Future of Brand America: Lessons from the Super Bowl and Beyond”

16.  “How to Become a Brand Activist”

17.  “Finally, Brand Activism!”