Shenzhen Science and Technology Park
Kotler Marketing Group (KMG) collaborated with Shenzhen Science and Technology Park to assist in formulating and optimizing its business model, highlighting its resource characteristics and business features to achieve new growth paths.
The collaboration with Shenzhen Science and Technology Park began with strategic design, helping them plan their development path and business model for the next 3-5 years. The focus was on a 1+1 business strategy with technology enterprise services at its core and technology resource management as a driving force. Additionally, advisory services were provided to establish a customized sales model for the property management of the technology park, incorporating recommendations for a marketing management system.
