HUAZHI
HuaZhi Intelligence is an innovative technology company in the smart manufacturing industry. In an industry where there are few benchmark companies for reference, it is crucial to clarify the strategic path, business essence, and key capabilities. This is essential for describing the company's strategic development direction to stakeholders such as investors, customers, and the government, in order to gain their support.
Kotler Consulting Group (KMG) provided systematic brand strategy services, including brand positioning, brand communication, and brand management, to HuaZhi Intelligence.
The project outcomes include:
l Customer type and needs analysis
l Business competitors and brand competitors analysis
l Company strategic positioning
l Core brand values and key evidence
l Company brand communication strategy
l Company brand management and brand organizational development
The project outcomes received unanimous praise from the top management of HuaZhi Intelligence. The company ultimately chose to hold a brand strategy press conference at the Hannover Messe, a renowned international industrial fair in Germany, to publicly announce the project achievements.
