Industrial Manufacturing And Service Industry

KMG, through marketing audits and the redesign of marketing structures, propelled Champion International to shift from a production-oriented to a marketing-oriented approach, directly resulting in a profit increase of over a hundred million dollars.

The collaboration between Kotler Marketing Group (KMG) and Champion International began in June 1998 and continued until 2005. In order to achieve a profit improvement goal of 400 million dollars, the board of directors at Champion International insisted that the company take concrete steps to transition from a production-oriented to a marketing-oriented approach. KMG was able to gain the trust of this client due to its extensive operational experience in this regard.