Introduction

Transform your business from an opportunistic approach to a strategic growth model with the assistance of a global strategic marketing consulting firm.

Kotler Marketing Group is an international consulting firm specializing in marketing, headquartered in Washington, D.C. Our philosophy is grounded in the work of Philip Kotler, our principal associate, and the world’s leading strategic marketer. We serve clients across various industries using cutting-edge methodologies and a remarkable team of consultant specialists, including business and academic leaders.

We have served clients worldwide, including 300+ "Fortune 500" companies and 200+ innovative enterprises from 16 different industries for the past 40 years.

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INSIGHTS
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Enterprises Expanding Global Market

Chinese companies expanding abroad to focus on localised production, cross-cultural branding and supply chain security

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Philip Kotler

He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing."

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Kotler Brands Going Global Green Book

After 6 months' visit to nearly 30 enterprises and platforms,20 experts and a large number of consumers, the Green Book of Brands Going Global 2023-2024 has been Officially released

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Cao Hu

Mr. Cao Hu is a global partner at Kotler Marketing Group, where he serves as the CEO of China and Singapore and as a director of the China Association of Friendship Contact.

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KMG SERVICES
KMG CASE
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Shenzhen Creality 3D Technology Co., Ltd. is a leading global brand in consumer-grade 3D printers. As a national high-tech enterprise, the company is dedicated to the research, development, and production of 3D printers. Their product range includes both FDM (Fused Deposition Modeling) and resin-based 3D printing technologies. With over 160 authorized patents covering consumer-grade, industrial-grade, and educational-grade 3D printers, Shenzhen Creality 3D Technology Co., Ltd. is at the forefront of the industry in China.

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Dragonpass enlisted the KMG for a strategic consulting project aimed at restructuring its business model and marketing strategy. As a result, they experienced remarkable growth, expanding from zero to 32 million users over a span of 10 years. Their sales revenue increased tenfold, and their services reached customers and businesses in more than 17 countries and regions. Dragonpass successfully transformed from a business opportunity into a truly global company.

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KMG was commissioned by China Resources Snow Breweries to conduct a study on the opportunities and strategies for establishing a nationwide brand for "Snow" beer in the Chinese market. We collaborated with the China Resources Snow Breweries team to comprehensively research consumer behavior, brand awareness, channel preferences, value appeals, and value positioning nationwide. They proposed specific strategies and recommendations to create a new generation "national brand" targeting the younger demographic. "Enjoying adventure" became the core value proposition for Snow Beer's nationwide brand campaign.  As of 2019, China Resources Beer has become the world's largest beer company. This project is considered a classic in KMG strategy for the Chinese consumer goods market.

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KMG partnered with the management of Baosteel for a four-month consulting project focused on "Company Brand Building and Brand Management System." During this time, they collaborated to redefine and enhance Baosteel Group's brand positioning, brand architecture, and brand management system.

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KMG developed a marketing strategy for Ping An Group, focusing on "financial products cross-selling," internally referred to as "Zongtuo." This initiative marked the first exploration of cross-selling marketing within a financial group in the Greater China market. It received recognition from Ping An Group and was implemented nationwide. This strategic transformation became a crucial driver for the rapid development of Ping An Group.

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KMG, as a long-term consultant, provided brand management insights for Haier Group's ecological strategy, addressing the brand asset management of Haier Small Micro after the ecological transformation. They are pioneers in the practice of ecological brand management.

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KMG and the Xiaohongshu team have been developing a marketing strategic framework based on Kotler's H2H marketing theory. This framework, titled “Influencer Marketing Strategy in Xiaohongshu,” provides systematic methodologies and tools for marketers utilizing Xiaohongshu as a marketing platform.

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KMG assisted Huawei in developing customer insights, market segmentation strategies, and various methods and tools within the MTL process of the ICT Business Unit (BU). Additionally, KMG provided systematic training for Huawei's Chief Marketing Officer (CMO) and core marketing team, which has now become a mandatory course for the marketing management of Huawei's ICT BU.

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KMG helped OPPO identify its target customers and develop a comprehensive brand strategy. This included creating the brand vision, mission, and values, as well as defining the brand’s core value, positioning, style, and slogan. Additionally, KMG collaborated with the OPPO team to formulate an implementation plan for the brand strategy.

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KMG developed a successful category growth strategy for Mengniu's ambient milk division and developed specific marketing program for Mengniu, including market insights, new product marketing, brand management and content marketing