Professor Kotler spent five years completing a monumental work --《Marketing Management》which has had a profound impact on the world for 50 years and is recognized globally as the "Marketing Bible."
In the 1970s, Philip Kotler worked as an advisor for several famous companies such as IBM, General Electric, and Ford Motor Company. At the same time, Milton Kotler joined a think tank in Washington DC, conducting research in the areas of competitive strategy and political science. The Kotler brothers worked together on consulting projects for numerous well-known organizations.
Milton Kotler established Kotler Marketing Group in DC, USA, in 1981, and Philip Kotler joined as the chief consultant. This marked the start of their journey to become one of the most renowned top-tier business think tanks and strategic marketing consulting firms across the globe.
In response to an invitation from China's former Minister of Culture, Sun Jiazheng, Mr. Milton Kotler made his first visit to China. Following this, the Kotler Marketing Group officially established its presence in China, with its headquarters located in Shenzhen and branch offices in Beijing and Shanghai.In 2022, Kotler China established the Kotler Digital Marketing practice in Singapore, with a focus on providing digital marketing transformation services to Singaporean companies looking to enter the Chinese market. Additionally, they offer strategic planning and implementation services to Chinese companies looking to expand globally.