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Kotler Digital Marketing PTE

Global Brand and Marketing Strategy Thought-Leader

Kotler Digital Marketing PTE

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INSIGHTS
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Enterprises Expanding Global Market

Chinese companies expanding abroad to focus on localised production, cross-cultural branding and supply chain security

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Philip Kotler

He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing."

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Kotler Brands Going Global Green Book

After 6 months' visit to nearly 30 enterprises and platforms,20 experts and a large number of consumers, the Green Book of Brands Going Global 2023-2024 has been Officially released

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Cao Hu

Mr. Cao Hu is a global partner at Kotler Marketing Group, where he serves as the CEO of China and Singapore and as a director of the China Association of Friendship Contact.

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Introduction
KMG Singapore Business Scope

International strategic marketing planning and execution advisory

Market research and insight
Conduct in-depth market research and generate actionable insights to identify growth opportunities for successful market entry in ASEAN, EU, and NA markets.
Strategic and tactic planning
Roll out strategic marketing plan, branding strategy and market entry execution plan.
Business resource and partnership
Facilitate brand develop local business and strategic business resource access.
Marketing organization and talents development
Help brand to design marketing organisation and identify key marketing talents need. Assisted the brand in recruiting senior marketing professionals and coaching their talent.

Kotler Growth Lab(Singapore)

New brand incubation and acceleration
KMG 's professional team will provide marketing strategy advice, business development resources, and distribution channels to facilitate new brand entry and growth.
Corporate Training
KMG's tailor-made in-house training program is focused on growth marketing, digital marketing transformation, AI-enabled marketing, and branding for the international market.
EDP and Seminar
Kotler Certificate EDP program on the new paradigm of marketing;Public seminars on various frontier marketing topics.
Summit and Event
Business summit/conference and branded event.
KMG CASE
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Shenzhen Creality 3D Technology Co., Ltd. is a global leading brand in consumer-grade 3D printers. It is a national high-tech enterprise dedicated to the research and development, as well as the production of 3D printers. The company's product range covers both FDM (Fused Deposition Modeling) and resin-based 3D printing technologies. With over 160 authorized patents for consumer-grade, industrial-grade, and educational-grade 3D printers, Shenzhen Creality 3D Technology Co., Ltd. is at the forefront of the industry in China.

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Dragonpass engaged the KMG for a strategic consulting project to restructure their business model and marketing strategy. Subsequently, they experienced explosive growth, growing from zero to 32 million users in a span of 10 years. Sales revenue increased tenfold, and their services reached customers and businesses in over 17 countries and regions. Dragonpss  successfully evolved from a business opportunity into a truly global company.

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KMG was commissioned by China Resources Snow Breweries to conduct a study on the opportunities and strategies for establishing a nationwide brand for "Snow" beer in the Chinese market. We collaborated with the China Resources Snow Breweries team to comprehensively research consumer behavior, brand awareness, channel preferences, value appeals, and value positioning nationwide. They proposed specific strategies and recommendations to create a new generation "national brand" targeting the younger demographic. "Enjoying Growth" became the core value proposition for Snow Beer's nationwide brand campaign. As of 2019, China Resources Beer has become the world's largest beer company. This project is considered a classic in KMG strategy for the Chinese consumer goods market.

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KMG collaborated with the management of Baosteel for a 4-month consulting project focusing on "Company Brand Building and Brand Management System." During this period, they worked together to redefine and enhance Baosteel Group's brand positioning, brand architecture, and brand management system.

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KMG developed a marketing strategy for Ping An Group, with "Financial Diversification" as the core, internally referred to as "Zongtuo." This marked the first exploration of cross-marketing within a financial group in the Greater China market, gaining recognition from Ping An Group and being implemented nationwide. This strategic transformation became a crucial driving force for the rapid development of Ping An Group.


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KMG, as a long-term consultant, provided brand management insights for Haier Group's ecological strategy, addressing the brand asset management of Haier Small Micro after the ecological transformation. They are pioneers in the practice of ecological brand management.


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KMG HISTORY
  • Professor Kotler spent five years completing a monumental work  --《Marketing Management》which has had a profound impact on the world for 50 years and is recognized globally as the "Marketing Bible."

    From 1962 to 1967
  • In the 1970s, Philip Kotler worked as an advisor for several famous companies such as IBM, General Electric, and Ford Motor Company. At the same time, Milton Kotler joined a think tank in Washington DC, conducting research in the areas of competitive strategy and political science. The Kotler brothers worked together on consulting projects for numerous well-known organizations.

    In 1970
  • Milton Kotler established Kotler Marketing Group in DC, USA, in 1981, and Philip Kotler joined as the chief consultant. This marked the start of their journey to become one of the most renowned top-tier business think tanks and strategic marketing consulting firms across the globe.

    In 1981
  • In response to an invitation from China's former Minister of Culture, Sun Jiazheng, Mr. Milton Kotler made his first visit to China. Following this, the Kotler Marketing Group officially established its presence in China, with its headquarters located in Shenzhen and branch offices in Beijing and Shanghai.In 2022, Kotler China established the Kotler Digital Marketing practice in Singapore, with a focus on providing digital marketing transformation services to Singaporean companies looking to enter the Chinese market. Additionally, they offer strategic planning and implementation services to Chinese companies looking to expand globally.

    Since 1999